Website

HOMEPAGES - LANDING PAGES - CTAS

Case Study: Upswing Poker

Upswing Poker is an online poker training course that generates millions of dollars monthly. I worked with their marketing team to get feedback on this new program. From logo, to layout, to Calls to Actions (CTAs) and finally implementation, I had complete control of the project management of the front end of this landing page. This page was built using BeaverBuilder in WordPress along with the rest of their site. All of the photography was taken by their photographer, but I had creative freedom with the icons. We started this process months before we had the lessons recorded, but we knew the name, the basic concepts.

The first part of this page and lesson was creating the logo. The logo needed to be similar to their other logos as it will be used in CTAs across the site.

Vector based custom images

The icons on this page I made in illustrator so they could be made into svgs if needed. We only knew the course outline as the videos were still being produced as we worked to ensure the launch of the lesson was smooth on our end. To move quickly, we also designed the user dashboard icons to match the landing page design.

Built to last

These site mockups are at least 5-10 years old and still holding up. Click each to see more.